Welcome to a uniquely special hair pampering experience. Our 3rd generation shampoo and conditioner are reformulated with three specific primary endpoints. We worked with a team of hair care experts at a leading clean (ingredient) salon in Austin to help develop, test, and bring to market what we think is the most revolutionary non-silicone shampoo and conditioner set you’ve ever tried. · First – Mimic the desirable silky-smooth feel that dimethicone and silicone give you, but with plant-derived ingredients, only · Second – Longer time between washing and conditioning (average of 3+ days which matches or beats the leading synthetic products) · Third – Have salons, customers, and our spouses (the harshest critics…seriously) rave over these two products “When the owner of the salon called me in month 6 of testing, now on the 5th version of the new formula, and said, ‘Sean – this is it. You guys did it; I didn’t know if you could.’ I called my wife and told her, to which she replied ‘Bulls***.’ My wife tried it over the next two weeks and was very quiet until day 14 to which she said ‘Ok. I was wrong; these are really good.’ Actual words that I wish I had on video because any spouse knows how rare it is to hear that.” – Sean Busch, Co-Founder We are so excited about this product set that we decided to redesign the labels, too. There will be no mistaken that this is the new stuff. If you have tried our previous versions and didn’t like them, contact us with your order number and we will send you these for free. That is how confident we are that these will become your new go-to’s. These products are 99.97% Natural, per Puracy’s ‘What Natural Means to Us’ definition available on our website.
Reformulated for 2020 after partnering with a team of clean beauty and hair care professionals for 6 months in our hometown – Austin, Texas
The Feel of Dimethicone Without Using a Single Drop: Enter LexFeel N5, a brand new plant-derived ingredient which we are the first to put in a hair care product; mimics the slick, frictionless feeling that a silicone (almost all conditioners have them) provides without any silicone at all
Go Longer Between Washes: On average, 3 days between washes with the same beauty and feel as day 1, which rivals the top (synthetic) shampoo and conditioner combos on the market
No B.S.: Never any sulfates, synthetic fragrances, dimethicone, silicone, parabens, or other garbage that doesn’t have any business in your hair
Pure Love Guarantee: If you don’t love it, contact us directly for a full refund (no questions asked); Color-safe, hypoallergenic, non-toxic, gluten-free, Made in America